The Internet is doing to galleries what a bomb would do to the Fields Mall.
Sure, some brick and mortar stores still have relevance – much in the same way real world art shows still make sense. But galleries are doomed to lose their role as gatekeeper for the artist as well as the collector. Artists will find ways to host their own shows as oneoffs with established galleries or in empty storefronts. Paying the rent creates a need for cash upfront, but control and sales income remain with the artist.
As an artist, it more and more looks like a losing deal to surrender 50% of sales in return for hapless marketing and real estate on a physical gallery wall. Smart artists around the globe are now using their tech skills to connect directly with collectors as well as establish a permanent online record of their artistic activities. Instead of leaving a printed resume in a pile of similar ones at the gallery, Blogging is a powerful tool for documenting and communicating the artistic journey.
The balance of power is shifting back towards the artist and the collector. In this relationship the brand of the artist becomes everything as he performs to the dispersed audience of thousands of individuals.
But about the painting above – this is the next one in the lineup from the series “War is Coming Home” featuring scenes of war in our home country. What happens in the aftermath of terror? People stay home… Denmark is increasingly finding itself in the top of the list when terrorists want to make a statement. Maybe it’s time to rethink our foreign policy…